What are workflows?

Workflows is a process where a contact triggers the workflow to begin (such as a purchase, or subscribing) and works downwards through a process to take actions (currently sending emails only). The workflow can be halted with stops (such as a contact making a purchase) and divided with splits (such as being a first time buyer, or having as cart value over/under a certain value) so you can target customers effectively and stop sending them emails when they have taken the action you want.

You can create workflows from scratch, or you can use our recipes which are complete workflows with triggers, stops, segments and email content.

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