Recipes in Workflows

Recipes are pre-made Workflows with emails that allow you to quickly and easily implement automated email campaigns!

You'll find recipes for:

How do I choose a recipe? 

In the Workflow section of Conversio select "Recipes" to view a list of our recipes. You can filter by the email type (for example receipt or abandoned cart) or by customer segment specific options. Once you find the recipe you'd like to use, click "Use Recipe" and you'll be brought into the Workflow editor. 

Should I use more than one of each type of recipe?

You should have one of receipts and abandoned cart workflows switched on, otherwise you may end up sending multiple emails for the same action (e.g. double receipts)

Follow-ups come in a variety of sub-types (e.g. Shopping Anniversary, Review request etc) and you should only enable one of each sub-type.

Can I modify a recipe?

Yes! Once you've picked a recipe, it becomes yours to modify as you wish. We've created these workflows with engaging content, subject lines and best practice methodology learned from sending millions of messages, we know what works! 

When updating the recipe email, click on the email in the workflow and find the template with the green select button and click the paintbrush edit button. In this example, we update the discount settings of a recipe email for an abandoned carts Workflow but you can update any of the content.

However, we do recommend that you apply your theme and customize the copy so that it feels more aligned with your brand's personality.

Where can I find my finished recipes?

Once you've finished editing a recipe to your liking, you can find it with the rest of your workflows. They will be inactive by default, so you will need to switch them on using the toggle to start sending. 

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