Getting started with Custom Properties
Add more data to each person beyond what we get from the Store and custom integrations, and then use that data in emails and/or to segment your customer base.
- A baby's Due date for a store that sells baby and pregnancy-related products
- A Person's referral URL for a service that we don't integrate directly with.
- A Person's car brand for a store selling auto parts
- Household size.
Our Custom Properties will enable you to do the following
- Add extra data to your contacts (customers and subscribers). This can happen in two ways: CSV subscriber import with Conversio's Subscription Forms or Partner's Subscription Forms
- Use any data in your contact-base as a Variable in our e-mails.
- Use any data in your contact-base as "segmentation criteria" in our Custom Segments