Are Abandoned Cart emails GDPR compliant?
Because abandoned cart emails are sent when consent has not been explicitly given (such as is required to send a newsletter), you may be wondering whether is OK to send abandoned carts when GDPR comes into effect.
You may continue to send them using the basis of "Legitimate Interests", to support the customer to make a sale. They have expressed an interest in purchasing from you, and we have successfully captured an email address for them.
The recipient of an abandoned cart email may unsubscribe at any time by clicking the unsubscribe link in the footer of the emails.
You are not able to select the abandoned cart list to send newsletters or follow-ups.