How does Conversio decide which products to recommend?

Our Recommendations algorithm automatically selects products to recommend based on:

  • Which products customers buy
  • Which products customers view
  • Product tags
  • Product popularity

If a product is fairly new or unpopular, it has not been viewed or purchased with many other products so the algorithm will choose a number of products that are “popular”. The algorithm tries to pick products with the same tags, product type and brand.

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