When editing text in the email builder, you'll see a toolbar that includes a dropdown for variables. Variables allow you to pull in personalized information for your customers like their name, order number, and more! 

While inside your template editor, you'll see placeholder information wherever a variable is used (e.g. the first name variable will read "David" inside test emails).  

When we send your emails, we’ll replace any placeholder data with the real stuff.

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