Overview

For each Follow Up email you set up, you can select a customer segment to target.

Segments

All Customers: This applies to all of your customers.

First-Time Buyers: Customers who have made exactly one purchase in your store.

Repeat Customers: Any customer that has made two or more purchases.

Active Repeat Customers: Customers who have made two or more purchases, and the time since their last order is less than the average repeat purchase time (for your store).

"At-Risk" Repeat Customers: Customers who have made two or more purchases, and the time since their last order is more than the average repeat purchase time (for your store), but less than 3X the average repeat purchase time.

"Inactive" Repeat Customers: Customers who have made two or more purchases, and the time since their last order is more than 3X the average repeat purchase time (for your store).

Prospects: Individuals who signed up to your Newsletters. Want to convert them to buyers? We have just what you need here!

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