When editing your Email Templates you've got a selection of Fonts to choose for your content. The standard Default Fonts have the most support from email clients, while Google Fonts are supported only by a select few clients, mainly from Apple.

In order to accommodate the largest number of email clients possible, Conversio has handpicked a list of fallback fonts for each of the main fonts, so that if the main isn't available, a similar font is picked instead to prevent the styling of the email changing too much. The fonts and their fallbacks are listed below.

Google Fonts

  • Arvo, Georgia, Any Sans Serif
  • Droid Serif, Palatino Linotype, Book Antiqua, Palatino, Any With Serif
  • Libre Baskerville, Palatino Linotype, Book Antiqua, Palatino, Any With Serif
  • Lobster, Impact, Charcoal, Any Sans Serif
  • Merriweather, Palatino Linotype, Book Antiqua, Palatino, Any With Serif
  • Montserrat, Proxima Nova, Tahoma, Verdana, Any Sans Serif
  • Noto Sans, Any Sans Serif
  • Open Sans, Verdana, Tahoma, Any Sans Serif
  • Raleway, Lucida Sans Unicode, Lucida Grande, Any Sans Serif
  • Roboto, Lucida Sans Unicode, Lucida Grande, Any Sans Serif
  • Slabo 27px, Georgia, Any Sans Serif

Default Fonts

  • Arial, Helvetica Neue, Helvetica, Any Sans Serif
  • Arial Rounded MT Bold, Helvetica Rounded, Arial, Any Sans Serif
  • Comic Sans, Comic Sans MS, Chalkboard, ChalkboardSE-Regular, Any Sans Serif
  • Courier New, Courier, Lucida Sans Typewriter, Lucida Typewriter, Any Monospace
  • Georgia, Times, Times New Roman, Any With Serif
  • Helvetica Neue, Helvetica, Arial, Any Sans Serif
  • Lucida Sans Unicode, Lucida Grande, Any Sans Serif
  • Palatino, Palatino Linotype, Palatino LT STD
  • Tahoma, Verdana, Segoe, Any Sans Serif
  • TimesNewRoman, Times New Roman, Times, Baskerville, Georgia, Any With Serif
  • Trebuchet MS, Lucida Grande, Lucida Sans Unicode, Lucida Sans, Tahoma, Any Sans Serif
  • Verdana, Geneva, Any Sans Serif

You can read more about Serifs in Wikipedia.

Did this answer your question?