Introduction

In addition to default customer segments, Conversio now allows you to create custom segments. 

Creating a new custom segment:

Customer segments are found by clicking on Subscribers, then Segments and Lists. To create a new segment, click on the "Create a New Segment" button. This will bring you to the Segment Editor. 

After naming your new segment, you will need to select some criteria from the drop down menu. Available criteria are: 

  • Number of orders placed
  • Total spend
  • Time from order
  • Purchased a specific product
  • Reviewed a specific product
  • Purchased a product from a specific collection

It is possible to select multiple criteria for one custom segment. Keep in mind that AND conditions are used, while OR conditions are not supported. 

Examples of custom segments

VIP Customers

Criteria: 

  • Number of orders is greater than 2
  • Total spend is greater than $X 

Time to Re-order a Product

If a product is commonly re-ordered after a certain amount of time, you can set up an automated reminder.

Criteria:

  • Purchased a specific product
  • Time since last order greater than X days

Cross Sell Offer

This custom segment can be used to promote new products from a certain category or to promote special offers from that category. 

Criteria:

  • Purchased a product from a specific category
  • Time since last order is X days ago

Big Spender Who Hasn't Bought For a While

Make sure that your top spending customers keep coming back.

Criteria:

  • Time since last order is greater than X days
  • Total spend is greater than $X

Highlight a Specific Product in a Category

Creating this segment will allow you to recommend a product from a category that the customer has previously purchased from.

Criteria: 

  • Has purchased a product from a specific category
  • Has not purchased the highlighted product

Specific Product on Sale

Criteria: 

  • Has not purchased a specific product

Loyal Customers

Criteria: 

  • Number of orders is greater than X

If you prefer, you can also watch this video:

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