An Abandoned Cart campaign can include up to 3 emails.

If a customer completes their purchase before receiving any of the emails in the campaign, we will automatically stop sending emails in the sequence.


In addition to the content of each email, you can also customize these settings:

  • Customer Segment: Target a specific customer segment. For more information on customer segments, see: Segmentation.
  • Sending Rules: Specify the time-delay for the email. Hours and days are added to each other (i.e. a delay of 12 hours + 2 days will mean the delay is 60 hours). This is the delay before the email is sent, from the time that the cart was abandoned. Note: the minimum delay is 1 hour.
  • Subject: Change the email's subject line and preheader.
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