Overview

For each Abandoned Cart campaign you set up, you can select a customer segment to target.

Note: each customer will only receive the emails from one campaign. If they meet the criteria of multiple segments, we will automatically pick the most relevant segment.

Segments

All Customers: This applies to all of your customers.

First-Time Buyers: Customers who have made exactly one purchase in your store.

Repeat Customers: Any customer that has made two or more purchases.

Active Repeat Customers: Customers who have made two or more purchases, and the time since their last order is less than the average repeat purchase time (for your store).

"At-Risk" Repeat Customers: Customers who have made two or more purchases, and the time since their last order is more than the average repeat purchase time (for your store), but less than 3X the average repeat purchase time.

"Inactive" Repeat Customers: Customers who have made two or more purchases, and the time since their last order is more than 3X the average repeat purchase time (for your store).

Potential Customers: Potential customers who have abandoned a cart, but never made a purchase in the past.

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